In May 2016, I once again delivered a microsite on behalf of Qatar Airways Germany. Since April 2016, passengers can also travel from Germany and Austria to distant Australia with Qatar Airways. On the occasion of this flight network expansion, this microsite project became part of a large-scale advertising campaign under the motto "Hop on a Qatar Airways flight, hop off in sunny Sydney".
The decision was made to slightly modify the already designed surfaces from the Ras al-Khaimah project and adapt them to the Sydney campaign.
The result is a website that tells the story of the dream destination "Down Under" with beautiful photos, videos and reports, and also takes a closer look at the airline Qatar Airways.
This project was also carried out in close consultation and coordination with the marketing team in Germany and the QA IT department as well as the official Sydney Destination NSW Tourism Office takes place.
The website was created on the already server set up in December installed.
Tasks
- Web design & conception in coordination with QA
- Theme Integration
- HTML5, CSS3 and Javascript
- Responsive web design - adapts to the screen size and enables optimal display on smartphones, for example
- Integration of a booking widget
- Competition form with double opt-in, as well as the integrated option to subscribe to a newsletter (also with double opt-in)
- Cronjob for various individual functionalities in relation to the competition
- Search engine optimization
- Web 2.0: Setup, design and population of profile pages on Facebook, Google+, Twitter and Pinterest.
- Individual service and maintenance contract (website)
The Sydney campaign has ended. The microsite is therefore no longer live.
